Without a strong team a startup will likely fall flat

The Berkus Approach

This approach is popular because it uses five criteria, from venture capitalist Dave Berkus, to provide a detailed analysis of a prospective startup investment. These are (1) Basic value, (2) Technology, (3) Execution, (4) Strategic relationships in the main market, and (5) Production and consequent sales. This provides a formal structure to the process that many startup investors naturally conduct in their minds when considering different early-stage companies. For instance, a startup may have an excellent idea, but without a strong team and signs of revenue growth (and a path to profitability) it will likely fall flat.